If you go into a really conservative part of the Bible Belt, you will see that fear, guilt, and shame run rampant. Of course I am painting with a wide brush, because no area is monolithic. However, as a generalization, this rings pretty true. These feelings that I listed are the results of years of religious and cultural repression.
Have you ever played whack-a-mole? It is the game where you hit moles that pop up with a mallet. As soon as you hit that mole, another one is popping up somewhere else. You can suppress some human emotions, but other ones will come out in their place. When people in these regions are suppressed, or oppressed, because of various institutions, I believe it leads to a lot of the strange behavior that we see in this country. They are so obsessed with people’s sexual orientation, because their own sex lives have been burdened with so much guilt and shame.
That’s not to say there aren’t good people in these regions. Often, these people are super generous and kind, even more than some liberals can be. The problem is this generosity only usually extends to those that are part of their community or tribe.
One of the great problems of the modern age is that we are in an increasingly interconnected world that faces global problems, but this local and tribal outlook still exists. The world has become interconnected faster than societies can adapt.
One of my favorite history books is Empire of the Summer Moon. It is largely about the Comanche Indian Wars in Texas. In the earlier days, before the six shooter was introduced, surviving as a Texas Ranger was almost like natural selection. Only the toughest and best survived. Why Am I talking about this? Because the bravado that is so prevalent in Texas, I believe, comes out of this period. At one point you had to bold and tough to survive.
But the world changed so much in the last 150 odd years this trait, which was once a necessity for survival, is now an impediment to our country. 150 years ago isn’t that long ago. It is my great grandparents. In the late 1800’s people didn’t even know what existed at the north pole. Now we can see into the farthest reaches of space. The world has moved on, but a large part of our culture has not.
If we are going to overcome the challenges of this century we need to change culturally. This is not an easy thing to do. Especially when people are struggling, they cling to their culture and identity as a way to keep their bearings.
George Orwell, in The Road to Wigan Pier, wrote a critique of socialism. However , he was a socialist. He just realized that in order to get people interested in socialism you had to meet people where they were at. He saw many on the left as being too academic, in the sense that they were talking about a belief he shared in ways that would never reach the average person who would benefit from these beliefs.
In order to reach more people Democrats and liberals need to think about the language that is used. Frank Luntz, a completely vile Republican pollster, has realized this. For instance, people that were for the estate tax were much less likely to support the death tax, when they are the same exact thing. But people were more willing to tax a rich person’s estate than to tax someone for dying. Only the language had changed.
Mark Twain once said that, “The difference between the right word and the almost right word is the difference between lightening and a lightening bug.” The left needs to start with something as basic as language if there is any real hope for progress in the future.
The reason I view Frank Luntz as vile is because he uses his talent to muddy the waters. He is only interested in his own financial interests and of keeping those in power who don’t have the best interest of people at heart. You can use language to either distort the truth or to shine a light on it. He does the former.